Ihitashri Shandilya

Ihitashri is a Social Entrepreneur and a Sustainability Champion, who believes in the power of entrepreneurship to tackle the social challenges of rural livelihood and cultural preservation.

After 7 years of stint with the Corporate world (in the areas of Supply chain management and Enterprise Resource Planning), Ihitashri started her brainchild Social Enterprise ‘MITHILAsmita’ to promote the heritage Madhubani Paintings of India.

The enterprise aims at using the power of marketing, technology and strategic partnerships to bring sustainability in the rural artisan sector, with a focus on women artisans.

In the course of her Social entrepreneurship journey, Ihitashri has developed expertise in the areas of Social Business Development, Partnerships, Thought Leadership, Digital Marketing and Academic Collaborations and is actively working on initiatives to use culture as a tool for empowerment and development.